Home Industries
Who we help
Former journalists. Industry-specific PR for practice owners and founders who need to be known and believed—not another agency brochure.
Clients have appeared on major outlets including CNN, Today, and The New York Times
Choose your industry
Same newsroom method. Featured rows are high-volume practice and founder verticals; more industries stay reachable below.
Attorneys & law firms
Legal PR from former journalists—visibility without the agency fog.
Legal PR →Doctors & healthcare
Credibility for practices and specialists who need trust at scale.
Healthcare PR →Tech & technology
Founder-led and B2B tech stories desks will actually pick up.
Tech PR →Financial services
Careful reputation work for advisors and firms under scrutiny.
Financial PR →More industries
- Real estate Broker and developer publicity with studio capture built in.
- Coaches & thought leaders Podcast and media training for experts who sell from the stage.
- Professional services Accountants, consultants, and firms that compete on expertise.
- Associations Member-facing organizations that need national and local desks.
- Nonprofits Mission stories that earn coverage without sounding like ads.
- Startups Early-stage companies that need a clear first media narrative.
- Dentists Practice-building publicity for dental professionals.
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Dan Varroney WBAP 820 AM · -
Dr. Doug Weiss 105.5 WERC · -
Steve Cotton WBAP 820 AM ·
What engagements often include
The load-bearing pieces of a desk engagement. The full service menu lives under Services.
Engagements often include
- Strategic public relations planning
- Industry media outreach
- Press release development
- Online reputation management
- Media training
Additional engagement pieces
- Video production
- Content creation
- Dedicated account manager
- Media appearance capture
- Social sharing of appearances
- Press page & digital newsroom
Frequently asked questions
How do industry pages differ if the method is the same?
Same newsroom method for every vertical. Vocabulary, examples, and proof shift to your category—practice owners and founders who need to be known and believed.
What is The Rundown?
We include your story in The Rundown—our daily tip sheet to 30,000+ journalists—and pitch for earned coverage. We guarantee pitches, not placements.
Should I pick a vertical page or request a call from here?
If you see your category above, open it for examples in your language. If you already know you want the desk, request a call—we route the assignment either way.
Request a call
Twenty-five minutes with a journalist. Tell us what you are known for—we follow up with the angle we would assign first. Desk usually replies within one business day.
Fit-call notes stay with the desk. Do not include confidential, NDA-covered, or personally sensitive detail.
Prefer a vertical page first? Pick an industry above — or call the desk: 972-402-6333