I need the right people to know us.
Get covered
Former journalists find the angle, write the pitch, and put it in The Rundown and direct outreach.
Start with Media Relations & PublicityDallas PR by former journalists. You need to be the story.
Real News PR® is a Dallas public relations firm staffed exclusively by former journalists—with a full production floor. Law firms, clinics, and founder-led brands hire the same desk.
No pitch deck. A 25-minute call with a journalist.
Clients have appeared on outlets including
30,000+Journalists on The Rundown, our daily tip sheet
26 Years our founder spent inside the newsroom 2008 — The year we became the first all-journalist PR firm 5–15 placements in a typical month
More from the desk
Clients, on the record.
“After our PR campaign, we started getting calls from all over the world with people who were wanting to know about us. I think it was over 4 million hits in one month on our web page.”
Jim G., MBA · CEO of Energy Company & Real News PR Client
Earned media and studio production, in clients’ own words.
Ask what we would run for you →
Start with the outcome.
You do not need to name the service. Tell the desk what needs to change.
I need proof buyers can find before the call.
Build authority
Turn recorded expertise into reported content, news-style video, and a repeatable show.
Start with Content MarketingOther ways to get there
I need to be ready when the questions get hard.
Prepare for scrutiny
Practice the interview, plan the response, and protect the record before the pressure arrives.
Start with Media TrainingOther ways to get there
Jeff Crilley spent 26 years reporting the stories that ran.
Having seen the failures of the PR industry first-hand from inside the newsroom, Jeff built Real News PR around media insiders—reporters, producers and editors who know what a desk will actually pick up.
“Publicity at the speed of news—with the purpose of delivering results instead of promises.”
How we work
Three engagement shapes. We walk you through rates and scope on the fit call.
Monthly PR retainer
Four tiers, from Solopreneur to Targeted Media Outreach. Every one is built on The Rundown and comes with a dedicated account manager.
- At least two guaranteed pitches a month
- Five to fifteen typical placements
- An hour of media training included
Media training intensive
One day, on camera, with former anchors.
- Recorded mock interviews
- Messaging platform you keep
Crisis desk standby
For the day it matters, before it happens.
- Statements and holding lines ready
- Reporters who know how the story runs
The reference desk
Every guide →Tell us what you’re known for.
We’ll call back with the angle we’d assign first—whether or not you hire us.
Or call the desk: 972-402-6333
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Dan Varroney WBAP 820 AM · -
Dan Varroney WBAP 820 AM · -
Dr. Doug Weiss 105.5 WERC ·
Why founders and practice owners stay the best-kept secret
The expertise was never the problem. Being findable was.
Authority is how you get recommended by people you’ve never met. When a buyer finds your segments, a show, and a quoted opinion before the first call, the sale starts at trust. That is the whole thesis — and the only thing we sell.
Who we help