I need the right people to know us.
Get covered
Former journalists find the angle, write the pitch, and put it in The Rundown and direct outreach.
Start with Media Relations & PublicityServices from an all-journalist desk
Publicity, media training, crisis, studio, and more—built on The Rundown to 30,000+ journalists. Not another agency brochure.
Request a call
Staffed by former journalists. Offices in Dallas and Austin.
Clients have appeared on CNN · Today Show · The New York Times · NPR · USA Today · Fox News · CBS News · NBC News
Talk to the desk
Twenty-five minutes with a journalist
Not sure which of these you need? That’s what the first call is for. Tell us what you’re known for and you’ll leave with the angle we’d assign first — hired or not.
Or call the desk: 972-402-6333 · Mon–Fri, 9–5 · Dallas & Austin
What should I bring to the first call?
Just the subject you want to be known for, what needs to change, and any real deadline. You do not need a finished pitch, package, or press release.
Choose the outcome
You do not need to name the service. Tell the desk what needs to change.
I need proof buyers can find before the call.
Build authority
Turn recorded expertise into reported content, news-style video, and a repeatable show.
Start with Content MarketingOther ways to get there
I need to be ready when the questions get hard.
Prepare for scrutiny
Practice the interview, plan the response, and protect the record before the pressure arrives.
Start with Media TrainingOther ways to get there
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Dan Varroney WBAP 820 AM · -
Steve Cotton WBAP 820 AM · -
Dan Varroney KTRH 740 Houston ·
How The Rundown works 30,000+ journalists · pitches guaranteed, placements never
How it actually works
The Rundown reaches 30,000+ journalists every day
It is Jeff Crilley’s daily tip sheet, and reporters, editors and producers opted into it because it tells them what is worth covering that morning. It is our list. Not a wire we rent, and not somewhere you can buy your way onto.
Every engagement here is built on it. We write your story the way a desk wants to receive it, then put it in front of the people who decide what runs.
- Journalists on the list
- 30,000+
- Pitches every month
- 2 minimum, guaranteed
- Placements in a typical month
- 5–15
- Paid or sponsored coverage
- None
Guaranteed means pitches, not placements. Nobody can promise a newsroom will run your story — anyone who does is selling you an ad.
Browse all services The rest of the desk, by beat.
Public Relations Services
5 services
Content Marketing Services
6 services
Marketing Services
6 services
Facilities and speakers
2 services
Client work from the desk Documented earned-media and studio records
Client work from the desk
Documented earned-media, studio, and production work from real account records.
Earned-media work
Media appearances and related work documented in account records, with named appearances called out only when the record supports them.
Studio and production work
Podcast, video, testimonial, and repeat-production work documented through production records and deliverables.
Juno's Liquor
A polished production home for Juno's Liquor
Studio recording and professional production for the If You Know Juno's, You Know podcast—a consistent place for each episode to land.
Read →National Breast Cancer Foundation
Keeping a mission-led podcast focused on the conversation
Studio and production support for National Breast Cancer Foundation podcast work—so mission-centered conversations stay in focus.
Read →Dr. Bruce Hermann
Professional production for The Nip Talk Show
Studio production and recording expertise for Dr. Bruce Hermann's The Nip Talk Show, with attention to the finished episode.
Read →Revolve Capital
A production relationship built to return
A returning podcast and video production relationship with a recorded client testimonial—without unsupported business-performance claims.
Read →