Services / Media Training Workshop
Service
Media Training Workshop
Interactive media training with former reporters, recorded mock interviews, and direct playback notes.
-
Dan Varroney WBAP 820 AM · -
Steve Cotton WBAP 820 AM · -
Dan Varroney KTRH 740 Houston ·
On camera
Take a media training class from the team who used to be the media.
Master media interviews with training from veteran journalists.
Real News Public Relations’ media training services help professionals better understand the media, what drives reporters, and how to use your communications skills to nail the interview every time. Located in Dallas, Texas, we offer media training in person, as well as virtual/remote through Zoom.
Whether you’re being interviewed on TV, in print, or on the radio, one thing is certain: it’s not the reporter’s questions that make a story newsworthy, it’s your answers.
On camera
Media Interview Training – Interactive Workshop & Coaching Overview
Participants will be provided with techniques, guidelines, and actual systems for each aspect of an effective on-camera media appearance.
Presentation
Participants will be provided with techniques, guidelines, and actual systems for each aspect of an effective on-camera media appearance.
Key Takeaways
The focus will be on best practices for preparation, bridging techniques, answering tough questions, on-camera delivery and emotional messaging.
Practice Interviews
Participants will engage in recorded on-camera appearances. If desired, participants can take part in a mock presentation with their peers playing the role of the audience. Constructive critiques will be offered throughout the experience.
Live Feedback & Q&A
Participants will have the opportunity to watch their appearance on camera and will receive a precise review of their strengths, weaknesses, and, most importantly, step-by-step instructions on how to solve their specific problems.
On camera
Example Media Training Class Agenda
Join us for a professional media training class, expertly led by Jeff, designed to equip you with the essential skills needed for effective media communication. Whether you’re a seasoned spokesperson or looking to improve your media presence, this workshop is tailored to propel you to excellence.
Our trainings tend to be highly customized to the needs of our clients. For an example of what our full-day workshops may look like, as well as topics covered, see the table below:
Questions
Frequently asked questions
What is media training?
Media training is a service that helps professionals understand the media, what drives reporters, and how to use this understanding to excel in interviews. Whether on TV, in print, or on the radio, it focuses on delivering the right answers to make a story newsworthy and always look your best.
Why is media training important?
Media training is important because it equips individuals with the understanding and confidence necessary to deliver great interviews when it matters the most. By practicing your interview skills and understanding how reporters operate, participants can shine in their interviews and make their story newsworthy through compelling answers, not just the questions asked.
Who should attend a media training workshop?
A media training workshop can be beneficial for anyone who needs to communicate with the media or the public as part of their job or role. This could include politicians, public relations professionals, business executives, spokespeople, and other individuals who are often in the public eye.
What is the focus of your spokesperson training?
Our spokesperson training focuses on the essence of communication, ensuring that spokespeople deliver key messages, exude authority, and establish a credible presence. This includes verbal communication as well as non-verbal cues, such as hand gestures and attire.
Our clients have been featured on outlets including
CNN · Today Show · The New York Times · NPR · USA Today · Fox News · CBS News · NBC News
Start the assignment
Book media training with former reporters
Interactive media training with former reporters, recorded mock interviews, and direct playback notes. Leave a note with the outcome you need—a desk member follows up, usually within one business day, with the angle we would assign first.
Or call the desk: 972-402-6333
Twenty-five minutes with a journalist
Leave with the angle we would assign first, hired or not. No public price list — we quote after we understand the assignment.
Or call the desk: 972-402-6333 · Dallas & Austin