The newsroom, on your side.
The country's first all-journalist PR agency. Founded in Dallas in 2008. Media relations, reputation, training, and studios.
Jeff Crilley spent 26 years reporting the stories that ran.
The assignment
Public Relations Focused on Results.
Real News Public Relations is the country’s first all-journalist PR agency, staffed exclusively by experienced, award-winning reporters, editors, and producers. After witnessing the failures of the Dallas public relations industry from within the newsroom, Real News PR® was founded in 2008 by a team of media experts with the purpose of delivering results instead of promises. We guarantee the pitching: clients get at least two journalist pitches a month through The Rundown, our list of 30,000+ opted-in reporters — and five to fifteen placements in a typical month.
The assignment
Our PR Strategy Playbook:
Whether it’s your company, brand, or a new product hot on the market, we can handle the PR for your big launch.
Launch your company or product
Whether it’s your company, brand, or a new product hot on the market, we can handle the PR for your big launch.
Establish yourself as an influencer and thought leader
When the media comes looking for an expert take, we introduce them to you
Local publicity
Do you have a company with a strong local presence? We can help you reach the customers nearby.
Seasonal stories and tips
Whether it’s Valentine’s Day or tax season, there is a calendar full of ways to tie you into a seasonal event.
Cool promotions and publicity stunts
Thinking about doing something with the potential to go viral? We have the contacts and experience to promote your latest stunt or product promotion.
Move the industry narrative forward
If your industry is red hot, we put you into the middle of the conversation with the media.
The assignment
CEO Jeff Crilley
Having seen the failures of the public relations industry first-hand from within the news room, CEO Jeff Crilley founded Real News PR® with a vision to equip his company with a team of media experts. The mission of Real News PR® is “to deliver publicity at the speed of news, with the purpose of delivering results instead of promises.”
We speak journalist: we draft what a desk will actually pick up, in the language a desk uses, then follow up with the stories the media will love. Paired with the team of journalists, our marketing experts build the brand and awareness that makes an impact.
The desk
Meet Our Team of Publicists and Producers
Jeff Crilley · CEO / Founder 
Sarah Crilley · Vice President 
Josh Hart · Director of Operations 
Laura Martin · Head of Media Engagement 
Dallas Crilley · Head of Technology 
Ashley Goodus · Operations Manager 
Ziggy Becker · Manager & Producer (Austin) 
Brena Dial · Producer
Start the assignment
Talk with the desk
Tell us what you are known for. We follow up with the angle we would assign first.
Or call: 972-402-6333