Services / Online Reputation Management
Service
Online Reputation Management
Rebuild the proof that ranks and put senior reporters on standby when the story turns.
How we respond
When the story is already moving, speed without accuracy makes it worse. This is the sequence the desk runs.
- 1. Call the desk
Twenty-five minutes with a journalist. We hear what happened, who already has the story, and what you can say truthfully today.
- 2. Statement and sequence
We draft the statement, prep the spokesperson, and set the order of outreach so you are not improvising under fire.
- 3. Monitor and adjust
We watch how desks treat the story, capture what runs, and revise the next move with you—accuracy over volume.
On the assignment
We make you look good online.
When someone searches for your name on Google, what do they see? We’re Real News PR, an online reputation management company headquartered in Dallas, Texas. We specialize in helping you craft a smart reputation management strategy that positions you as a thought leader and influencer in your industry, while pushing negative mentions of your brand into the background.
- Gain instant credibility for branded searches
- Push down and remove negative Google results and brand mentions
- Ensure your positive reputation in the future
- Publish authoritative content on social media and credible media outlets that lasts
- Get results quickly compared to other solutions
The assignment
Reputation is the online currency of credibility and trust.
“Whether true or false, what is said about men often has as much influence on their lives, and particularly on their destinies, as what they do.”
― Victor Hugo, Les Misérables
Reputation has always been the cornerstone of success. But in our digital age, where 94% of consumers say they have avoided a company due to a bad review, a brand’s online reputation can make or break the business.
Unfortunately, it’s also never been easier to destroy a brand’s credibility with negative coverage. A review site such as RipOff Report, Google My Business, and Facebook make it easy to tarnish a company’s reputation with poor brand mentions, but unfortunately, it can be much more difficult to repair the damage.
The assignment
Take Control of Your Brand's Reputation Online
As a PR firm and digital marketing agency, we offer a wide range of services to make our clients look good online.
Media Appearances
Leverage the credibility (and search engine rankings) of the news media. We are experts at generating positive brand mentions for your company with reputable news outlets.
Media Training
We’ll be getting you positive media coverage, and we want you to be prepared. Our team will help you understand the media, what drives reporters, and how to use your new skills to nail the interview every time.
Crisis Communications
If you are looking to improve your brand’s authority in the search results and social media, you may be facing a reputation crisis situation. We understand the impact a single negative review or negative comment can have on your business. Our team will guide you through how to navigate your crisis PR situation.
Content Creation
In many cases, the best strategy is not to remove negative mentions of your brand online – it is to replace them with positive mentions and high-quality content that builds authority. We offer videography and podcasting services to make creating authority content easy, in a form where you control the messaging.
SEO
We’ll monitor negative search engine results and ensure that the content we have created are moving in the direction that we want to see. Our team of SEO specialists will build links to help speed things up.
Social Media
We assist you in developing an effective social media marketing strategy to establish you as an industry expert. Understanding that many are too occupied to manage regular online engagements, we support clients in producing consistent, valuable content through leading social media methods.
How it works
Our Process
1. Consultation & Kick-Off Call
The first step is for you to meet your account manager and PR expert to discuss your reputation management goals. We'll set up a Google alert to notify of us any negative reviews - so we can take action - as well as positive reviews, so we can celebrate!
2. Media Pitching & Content Creation
Questions
Frequently asked questions
What is online reputation management?
Online reputation management is the practice of monitoring and influencing the online conversation about a person, brand, or business. This can involve responding to feedback, addressing negative reviews and comments, and promoting positive authority content.
What is reputation marketing?
Reputation marketing actively manages and elevates a brand’s image, prioritizing the establishment of trust and credibility over mere product promotion.
Why is online reputation management important?
Your online presence can have a major impact on your success. In today’s digital world, potential customers, clients, and partners are likely to search for you online before deciding to do business with you. If they see negative content, it can hurt your reputation and deter them from working with you. Online reputation management can help ensure that your online presence accurately reflects your business and presents you in the best possible light.
What does an ORM service do?
An online reputation management (ORM) service can help you monitor and manage your online reputation. This can include activities such as monitoring Google rankings, responding to customer feedback and reviews, promoting positive content, and addressing negative comments and content. The goal of online reputation management is to improve and protect your online reputation, and ultimately help you achieve your business goals.
Our clients have been featured on outlets including
CNN · Today Show · The New York Times · NPR · USA Today · Fox News · CBS News · NBC News
Start the assignment
Talk through a reputation problem
Rebuild the proof that ranks and put senior reporters on standby when the story turns. Leave a note with the outcome you need—a desk member follows up, usually within one business day, with the angle we would assign first.
Or call the desk: 972-402-6333
Twenty-five minutes with a journalist
Leave with the angle we would assign first, hired or not. No public price list — we quote after we understand the assignment.
Or call the desk: 972-402-6333 · Dallas & Austin