Dallas studio Former journalists · Dallas & Austin Call 972-402-6333

Industries Associations Dallas & Austin

The mission has to run as news, not a brochure.

Association PR from former journalists. Member and policy stories written for assignment editors—not brochure rewrites.

Association PR that sounds like news

Member organizations need national and local desks to carry the mission, not a brochure rewrite. We write for assignment editors, then place and capture.

On-camera media training and interview at Real News PR

Frequently asked questions

How does association PR work with a journalist-led firm?

Earned media builds reputation and recognition with people who have never met you. We pitch journalists—not buy placements—so coverage carries third-party weight.

What is The Rundown?

We include your story in The Rundown—our daily tip sheet to 30,000+ journalists—and pitch for earned coverage. We guarantee pitches, not placements.

Request a call

Twenty-five minutes with a journalist. Tell us what you are known for—we follow up with the angle we would assign first. Desk usually replies within one business day.

Fit-call notes stay with the desk. Do not include confidential, NDA-covered, or personally sensitive detail.

Or call the desk: 972-402-6333

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A 25-minute fit call with a journalist. Desk usually replies within one business day.