How do you choose a strategy?

We assess goals, audience, and what makes you different, then build a mix of media relations, training, and production that fits—quoted on the fit call, never as a public price list.

What happens after I submit the form?

A desk member reviews your note and follows up, usually within one business day, to schedule a short fit call.

Industries Nonprofits Dallas & Austin

Mission stories have to sound like news.

Nonprofit PR from former journalists. Mission stories that run as news—not fundraising copy dressed up as coverage.

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Documented appearance

105.5 WERC 2023-08-18 AI-supported mammogram screening increases detection Douglas Feil

Shareable for Douglas Feil on WERC: AI-supported mammogram screening increases detection — Douglas Feil · 105.5 WERC

Nonprofit PR that sounds like news

Mission stories earn coverage when they sound like news, not fundraising copy. Former journalists pitch advocacy and community work desks will actually assign.

On-camera media training and interview at Real News PR

Frequently asked questions

How does nonprofit PR work with a journalist-led firm?

Earned media builds reputation and recognition with people who have never met you. We pitch journalists—not buy placements—so coverage carries third-party weight.

What is The Rundown?

We include your story in The Rundown—our daily tip sheet to 30,000+ journalists—and pitch for earned coverage. We guarantee pitches, not placements.

Request a call

Twenty-five minutes with a journalist. Tell us what you are known for—we follow up with the angle we would assign first. Desk usually replies within one business day.

Fit-call notes stay with the desk. Do not include confidential, NDA-covered, or personally sensitive detail.

Or call the desk: 972-402-6333

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A 25-minute fit call with a journalist. Desk usually replies within one business day.