Services / Crisis Communications & Crisis PR
Service
Crisis Communications & Crisis PR
Crisis statements, spokespeople, and sequencing from people who have run the other side of the story.
How we respond
When the story is already moving, speed without accuracy makes it worse. This is the sequence the desk runs.
- 1. Call the desk
Twenty-five minutes with a journalist. We hear what happened, who already has the story, and what you can say truthfully today.
- 2. Statement and sequence
We draft the statement, prep the spokesperson, and set the order of outreach so you are not improvising under fire.
- 3. Monitor and adjust
We watch how desks treat the story, capture what runs, and revise the next move with you—accuracy over volume.
When to call
We can help with your crisis PR if you:
What should you do when a negative news story happens? Our team of seasoned journalists will work with you to form a crisis plan.
- You have an urgent crisis situation.
- You are experiencing negative news coverage.
- You need first response help now.
- You need to find a crisis consultant.
- You need media coaching or testimony/presentation preparation.
- You need an expert communicator to represent you in press interviews on your behalf.
- You need a nationally recognized speaker to deliver a keynote address or program on crisis management or executive leadership.
- You need to educate yourselves about crisis management.
On the assignment
Our crisis communications agency offers:
- Representation as your media liaison with journalists
- Guidance for management during crises and during recovery
- Hands-on management of essential crisis problems
- Management leadership development during critical crises
- General counsel on prevention, readiness, response, and recovery
If you are the one on camera
Crisis interview training
In many cases, it is crucial that a representative from your company delivers your messaging to the news media. We offer a comprehensive crisis media interview training program to make sure that you give your best interview.
Presentation
Participants will be provided with techniques, guidelines, and actual systems for each aspect of an effective on-camera media appearance.
Key takeaways
The focus will be on best practices for preparation, bridging techniques, answering tough questions, on-camera delivery and emotional messaging.
Practice interviews
Participants will engage in recorded on-camera appearances. If desired, participants can take part in a mock presentation with their peers playing the role of the audience. Constructive critiques will be offered throughout the experience.
Live feedback
Participants will have the opportunity to watch their appearance on camera and will receive a precise review of their strengths, weaknesses, and, most importantly, step-by-step instructions on how to solve their specific problem.
Questions
Frequently asked questions
What is crisis communications and why is it important?
Crisis communications refers to the strategic management of public relations during a crisis situation. It is important because it can help protect a company's reputation and prevent negative consequences such as loss of customers, financial losses, and legal action.
What types of crisis situations can your firm help with?
Our firm is experienced in handling a wide range of crisis situations, including natural disasters, product recalls, data breaches, sexual harassment allegations, and other negative events that can impact a company's reputation.
How do you approach crisis PR?
Our approach to crisis PR is focused on quickly and effectively managing the situation to minimize damage to the company's reputation. This involves developing a crisis communications plan, monitoring the situation, and working closely with the company to provide timely and accurate information to the public.
Can you provide examples of situations where your firm has successfully managed crisis PR?
Yes, we have successfully managed crisis PR for a number of clients in various industries. We can provide examples upon request, but the identity of our clients must be anonymized.
What sets your firm apart from other crisis PR firms?
Our team is made up of experienced journalists and PR professionals who have worked in the newsroom and understand how to effectively manage crisis situations from both a PR and media perspective. This unique combination of skills allows us to provide a well-rounded approach to crisis PR. Additionally, our focus on building long-term relationships with our clients allows us to provide tailored and effective support during crisis situations.
Our clients have been featured on outlets including
CNN · Today Show · The New York Times · NPR · USA Today · Fox News · CBS News · NBC News
Start the assignment
Talk to the desk about a live issue
Crisis statements, spokespeople, and sequencing from people who have run the other side of the story. Leave a note with the outcome you need—a desk member follows up, usually within one business day, with the angle we would assign first.
Or call the desk: 972-402-6333
Twenty-five minutes with a journalist
Leave with the angle we would assign first, hired or not. No public price list — we quote after we understand the assignment.
Or call the desk: 972-402-6333 · Dallas & Austin